Terms & Conditions
These Terms & Conditions (“Terms”) outline how we work together. By purchasing a service, completing a Stripe checkout, paying an invoice, or instructing us to proceed, you agree to these Terms.
Who We Are
Tom Wilson Digital (Trading as Wilson’s Web Development)
ABN: 86 384 274 806
Email: support@tomwilson.digital
Who You Are
The individual or business purchasing our services (“you”, “client”).
1) Services We Provide
We provide the Local Demand Framework – a done-for-you digital marketing system designed to generate consistent inbound enquiries for service-based businesses.
The Local Demand Framework may include, where relevant:
- Website design and build
- Local SEO setup and ongoing optimisation
- Google Business Profile optimisation
- Tracking and analytics configuration
- Paid advertising setup and management
- Ongoing management, reporting, and optimisation
Exact inclusions, pricing, and billing terms are outlined on the checkout page or confirmed in writing. Anything not explicitly listed is not included.
2) Onboarding & Kick-Off
All projects begin with a recorded kick-off call. This replaces written onboarding forms. During this call we confirm your services, goals, access requirements, and next steps.
You agree to attend the kick-off call and provide reasonable access to required accounts (domains, Google Business Profile, ad accounts, analytics, etc.).
3) Your Responsibilities
- Provide timely access, approvals, and information when requested
- Respond to questions and feedback within a reasonable timeframe
- Ensure your business complies with applicable laws and platform policies
Delays in access, feedback, or approvals may extend timelines.
4) Revisions & Scope
- Revisions cover refinements to the agreed direction — not entirely new concepts or additional features.
- Out-of-scope work will be quoted separately and only completed with approval.
- Launching or approving deliverables constitutes acceptance of the work.
5) Payments & Billing – Local Demand Framework
Setup Payments
- Setup fees are paid upfront via Stripe.
- Where a Pay in 2 instalment option is selected, the project will be launched only after the second payment has been successfully received.
- Work may begin after the first instalment at our discretion, but final launch will not occur until full setup payment is complete.
Ongoing Subscriptions
- Monthly subscriptions begin the month after launch, unless otherwise specified in writing.
- Ongoing services are billed automatically via Stripe on the scheduled billing date.
- There are no lock-in contracts for ongoing management services.
Cancellations
- You may cancel ongoing services at any time with written notice.
- Cancellations take effect at the end of the current billing period.
- The current month’s fee is not refundable once billed.
- All work and management will cease at the end of the paid period.
Website Hosting After Cancellation
- If you cancel ongoing services but wish to keep your website online, a website hosting and maintenance fee of $200 per month is required.
- This fee covers hosting, security updates, and keeping the website live.
- If this fee is not paid, the website may be taken offline after the final paid period.
Missed or failed payments may result in paused services until resolved.
6) Advertising Spend & Third-Party Costs
- Advertising spend is paid directly to platforms (e.g. Google Ads) and is separate from our fees.
- Any third-party tools, subscriptions, licenses, or services are your responsibility unless explicitly stated otherwise.
7) Images, Media & Content
If you have existing photos or videos, we will use them where appropriate.
If you are based in Melbourne, we can arrange a professional photo or filming session as an optional add-on. For clients outside Melbourne, we may use high-quality stock imagery initially and update assets over time as your own content becomes available.
Original photos of your business are strongly recommended for best results.
8) Intellectual Property
- Upon full payment, you own the final website and marketing assets created specifically for your business.
- We retain ownership of our internal frameworks, templates, systems, and processes.
- Third-party assets remain subject to their respective licenses.
- You grant permission for us to display non-confidential work in our portfolio unless requested otherwise in writing.
9) Performance & Expectations
We implement proven systems and act with reasonable care and skill. However, specific outcomes such as rankings, lead volume, or revenue cannot be guaranteed due to factors outside our control (market conditions, competition, sales process, seasonality, and platform changes).
10) Confidentiality & Data
We treat your business information as confidential and use it only to deliver services. For details on data handling, see our Privacy Policy.
11) Liability & Service Limitations
We provide services with reasonable care and skill. However:
- We do not guarantee any specific outcomes, including rankings, lead volume, traffic, sales, or revenue.
- We are not liable for any loss of leads, sales, revenue, or business opportunities arising from the use of our services.
- We are not responsible for website downtime, outages, or technical issues caused by hosting providers, third-party platforms, software updates, domain registrars, or external services.
- We are not liable for issues arising from client-provided content, inaccurate information, or actions taken by you or your staff.
- We are not responsible for advertising account suspensions, policy violations, or decisions made by Google, Meta, or other platforms.
To the maximum extent permitted by law, our total liability is limited to the fees paid to us in the three (3) months prior to any claim. We are not liable for indirect or consequential losses.
Nothing in these Terms limits rights under Australian Consumer Law.
12) Website Transfers
If you request to move your website to another hosting provider after cancellation, we will assist where reasonably possible. Any work required to facilitate a transfer will be quoted separately based on time required.
13) Termination
These Terms apply from the date of purchase and continue month-to-month for ongoing services. Either party may terminate ongoing services with written notice as outlined in Section 5.
14) Changes to These Terms
We may update these Terms from time to time. The latest version will always be available on our website and applies to new purchases.
15) Governing Law
These Terms are governed by the laws of Victoria, Australia.
Acceptance
By purchasing, paying an invoice, or instructing us to proceed, you confirm that you have read and agree to these Terms and our Privacy Policy.